who are the stakeholders of easyjet

Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. 3.1.5 Credit terms 5 342. More than 29 million passengers carried by the largest airline company EasyJet in the UK. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . The space saved by having smaller galleys allowed for the installation of 156 seats. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. See Answer. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Geneva was EasyJet's first new base outside the United Kingdom. External Impacts 5 TABLE CONTENT The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). Marketing In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Primary or secondary. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Generally Accepted Accounting Principles. It was claimed to possess improved fuel efficiency over contemporary airliners. Stock market [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Stakeholders can affect or be affected by the organization s actions objectives and policies. DEVELOPMENT SUGGESTIONS 1. This problem has been solved! EasyJet UK staff would continue to be based in Luton. The company was founded by . Stakeholder [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. European Countries Collaboration and good relationship making EU politically stable. Easyjet stakeholders. Popular books for Law and Public Services . Southwest Airlines (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Strategic management, EASYJET Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Airline THREATS This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. "Stakeholders of easyjet" Essays and Research Papers. The Company operates through two segments: Airline business and Holidays business. 3.1.4 Payment period 5 London Gatwick Airport A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. 3.5.2 Boarding the plane 10 Easyjet Plc. 1.1 History. In terms of cost leadership, easyJet takes the second position after Ryan. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Stakeholder analysis Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. 3.1 Price 4 The first aircraft, an Airbus A320, was re-registered as OE-IVA. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). 3.7.1 Management 11 Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Also the product that airlines serve is a somewhat typical service. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Airline Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Bennett. These were flown on two routes: Luton to Glasgow and Edinburgh. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. KLM [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Low-cost carrier The two organisations I will be looking at are Tesco and Macmillan. When flights are cancelled, passengers are supposed to be reimbursed within one week. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Undoubtedly one of the key players in this progression was easyJet. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. It has seen an increase in customer loyalty in its core markets. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. EasyJet focus its value proposition to business travelers around time savings. Good Essays. Recommendations: 15 Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Introduction 4 How does easyJet affect the environment? Political and Legal impacts 5 [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. [62] However, there has been few announcements on the project since then. 3.5.3 Customer support service 10 [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. Business ethics Quality Glossary Definition: Stakeholder. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. These cookies ensure basic functionalities and security features of the website, anonymously. I/ Easy Jet : General Overview Stakeholder theory. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . [16] They later closed three of their bases. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. external stakeholders are from outside of the company but, Free This gave the airline some time to evaluate the feasibility of operating these larger aircraft. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . We are a low-cost European point-to-point airline.

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